Capstone Final Presentation

My senior year design capstone project involved a wide range of business and design issues, including idea conception and development, market research, prototyping, production management, cost analysis, and sales presentations.  Along the way, I received commentary and criticism from professors, students and industry representatives. It was a great opportunity to apply principles and strategies from my coursework in design, marketing and entrepreneurship.  Along the way, I got a small sample of the challenges involved in developing, producing and marketing a new product in a competitive marketplace.  The attached slides are intended as a concise summary of some key elements of the project.